Quebec companies start to redirect advertising dollars from web giants to news media

Increasingly Quebec advertisers are beginning to shift their promoting spending away from the online giants and towards the information media. The Affiliation of Artistic Communications Businesses, or A2C, which represents Quebec's promoting businesses, has introduced that it has collected greater than 75 commitments from corporations, organizations and businesses to dedicate a minimum of 25 per cent of their digital promoting investments to native media.